Behavioral experts accept that the unconscious mind drives our thoughts and actions. The concept of moving from Unconscious Incompetence to Unconscious Competence is part of many behavioral theories in people development. This concept has a foundation in the Vedic scriptures of India. In this article, the author, who is an internationally credentialed professional coach and a trainer of coaches, presents an alternative viewpoint. This is an original coaching model he uses with executives in his coaching practice, with consistent results. The author hopes that this model will inspire human resources practitioners in the learning & development field to adopt more innovative interventions for executive development.