The Business Side of Being A Coach

Dec 22, 2023

“The only person you are destined to become is the person you decide to be.”
– Ralph Waldo Emerson

The journey from an aspiring coach to establishing and sustaining your own coaching practice is a transformative venture, rife with challenges and rewards. However, this path may seem solitary at times. Our latest webinar was a reassurance that it doesn’t have to be.

In Coacharya’s webinar this week, Meenakshi Iyer, ICF-ACC coach and Agile Practitioner, and PCC Coach Giridhar S engaged in a thoughtful dialogue about the business side of being a coach, exploring key facets of the profession. Both Meenakshi and Giridhar have established coaching ventures and they brought their wealth of knowledge and business experience to the discussion.

Talking about their respective journeys, Meenakshi and Giridhar shared how they started their respective ventures and target audiences. While sharing her experience, Meenakshi invited the audience to look at their markets and go from there, highlighting the importance of several factors including geography and the kind of business. Sharing his experience, Giridhar touched upon the importance of having a business plan where one thinks about factors like revenue stream, target clients, and acquisition strategy.

Webinar Highlights

Here are the key themes that were explored during the webinar:

  1. Getting started with setting up a coaching business
  2. Strategies for acquiring clients and promoting one’s business
  3. Harnessing technology to elevate coaching business
  4. Identifying niches and mastering the how and when
  5. Developing pricing strategies and creating effective proposals

My Takeaway

The path from an aspiring coach to successful entrepreneurship in the coaching realm is both challenging and rewarding. Personally, recognizing the significance of understanding one’s market proved to be a transformative game-changer. Whether you’re just starting out or looking to take your coaching business to the next level, this webinar is packed with actionable tips you can implement today. Watch it now and discover the secrets to building a thriving coaching business that lasts.

What’s your biggest challenge in building a successful coaching business? Tell us in the comments section below or feel free to share your thoughts with us on CoachNook.

Here are the various resources that were mentioned by Giridhar and Meenakshi during the webinar. Please feel free to use them and share them with others.

ICF’s client testimonial consent form here

Example of how Meenakshi used ICF’s template and made her own Media Release Form here

PDF of Meenakshi’s notes from ICF Mumbai webinar titled “Enabling Coaches to Market themselves Effectively” by Deepali Naair (March 2021) – which is about positioning and pricing here

YouTube video of Meenakshi’s latest livestream on “The Magic of Solopreneurship” here

Webinar: The Business Side of Being A Coach

Photo by Microsoft Edge on Unsplash

Yamini Kandpal
Yamini Kandpal


Yamini Kandpal works as a Content Specialist at Coacharya. With a background in writing and editing as part of journalism, she has found her own corner in the stories of the coaching world. While away from work, you can find her traveling or scribbling her musings in a notebook.

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