This article presents a point of view that effective coaching need not be rational. Many coaching models, mostly of Western origin, tend to focus on the objective, rational, and external communication process. Eastern learning systems, on the other hand, focus on the subjective, holistic, and internal awareness process. In transformational coaching, self-awareness of the coach can lead to insights in the client in situations far from rational. The author’s experience is that of the Eastern approach to self and client awareness helps the coach explore the feelings and emotions of the client, enabling a sustainable client solution.